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Sponsorship/Media
Sponsoring a Holiday on Ice production enables you to develop a relationship with consumers in an entertaining way and it will help you to broaden your target market and build your brand via association. A partnership with Holiday on Ice also ensures maximum media exposure on a local, national and international level. In three years time Holiday on Ice reaches about 37 million people due to the media and marketing efforts. With Holiday on Ice it is not just the additional media coverage that partners are able to benefit from. The opportunities for product placement, cross-promotions, relation marketing and merchandising are numerous. Also Holiday on Ice has an established, reliable and loyal audience.
 Good examples of succesful partnerships are Tupperware and Masterfoods.
Tupperware was able to benefit from an increased brand awareness and the consumer loyalty when it sponsored Holiday on Ice shows in Germany. With Holiday on Ice Productions, Tupperware was able to offer a special discount to both personnel and consumers, which strengthened the bond and increased loyalty within both groups.
Masterfoods sponsored the German Celebration show of Holiday on Ice Productions with its confectionary product 'Celebrations' (selection of mini chocolate treats). This collaboration encouraged brand awareness, cross-promotions and increased sales for both parties due to the fact that both companies' target audiences complemented each other.
To learn more about the benefits of a partnership with Holiday on Ice Productions please click on the 'Contact' button.
 Contact us now , free of obligation, to discuss the many possibilities and opportunities our shows offer.
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