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Mission: Holiday on Ice brings unique entertainment to people on and around an ice floor offering them a surprising, accessible and spectacular experience every time. Partner strategy: Together with specific partners Holiday on Ice wants to build a strong marketing- and communication platform around ice entertainment. Creative possibilities are offered to realize partners' objectives, like; image building, brand awareness, brand/line extensions, marketing and sales objectives. International Managing Director: Ruud Steenhuisen Departments: Business Developments Within this department we explore new markets and countries in order to expand the activities of Holiday on Ice Productions. International marketing related business, like media campaigns, timeplanning and budget are also guarded by this department. Communications The communication department is responsible for all the communication expressions towards the public/consumers. It also guards the corporate guidelines which promoters/partners use in their communication about Holiday on Ice Productions. Productions/Operations The Productions/Operations department creates every year a new show and organises all the touring shows, including the special productions. Operations takes care of the technical aspects, casting & crew, transport and provides support at the venue/location. Financial This department controls the financial settlements of Holiday on Ice as well as the contract negotiations and the signing of the contract. |
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